Partnership Spotlight: Astori & Hampton University Top 3 Creative Planning Projects

Hampton University's (HU) Office of Alumni Affairs (OAA) serves as a vital link between alumni and their alma mater. In addition to keeping alumni informed about all things HU, the OAA is tasked with encouraging alumni to support HU financially through donations. Here are three of our favorite projects we project managed and creatively directed in collaboration OAA to share their narrative and advance their mission.

1. Annual Day of Giving Fundraising Event Promo Videos

To build excitement for HU's Annual Day of Giving, a 24-hour fundraiser, Astori assisted with the creative direction of two promo videos that would show, rather than just tell, alumni why they should make a donation in support of their alma mater.

2. End of Year Annual Fund Donor Mailer

In a world that favors digital communication, it was Astori's pleasure to manage the design of a personalized holiday mailer that would bring joy to alumni's mailboxes while celebrating the season with a gift to their alma mater.

3. Swag Box Fundraising Initiative

From developing the fundraising initiative concept to sourcing vendors, selecting swag, branding, and fundraiser marketing, Astori worked closely with OAA to produce a fundraising swag box that alumni would be proud to sponsor and gift to the freshmen and senior classes.